Upcoming graduate wanted to leverage her education and concurrent experience to step into the market beyond ‘entry-level’ status.

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Key Challenge

Heather didn’t know how to communicate the value of her sales roles and felt they would be discounted as ‘part-time college jobs’. She needed a way to differentiate her candidacy from her new graduate peers.

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Discovery Process

During my consultation with Heather we dug deep to go beyond her job descriptions and understand how she truly added value within each of her foundational roles.

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Keyword Relevance

Keyword-rich content was developed in order to position Heather for her next sales role, creating solid content that would absolutely appear light years ahead of her competition.

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Positioning & Branding

Despite being a recent graduate, Heather’s degree was absolutely not her key qualifier. We knew her experience was what really made her candidacy unique, hence 80%+ of Heather’s resume focuses on exactly that.

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Creativity Counts

Excerpts from Heather’s performance reports were presented up front in order to immediately validate the claims of success to come.

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Renewed Self Confidence

Heather’s new resume was in stark contrast to her original which presented her experience in fewer than 100 words. She hit the market with a relevant, best practices-based, a resume which absolutely differentiated her from her peers.