Creating a personal brand
Steven met me at an event I facilitated, an event he attended in order to learn how to craft an effective resume. After listening to my presentation and further reflecting on how he was going to present his experience on paper, he decided to contact me for help. Steven had a varied background, mostly in the fitness industry. He had served as a program coordinator with a local branch of the YMCA in addition to running his own gym and personal training business for more than eight years. Steven had recently returned to school to complete his undergraduate degree—a degree he had started many years earlier—when, all of a sudden, his life had taken an unplanned turn.